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	<title>Comments on: The Digital Evolution</title>
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		<title>By: Jim Cook</title>
		<link>https://tothepointwithbozic.com/business/the-digital-evolution#comment-112</link>
		<dc:creator>Jim Cook</dc:creator>
		<pubDate>Thu, 03 Nov 2011 14:49:03 +0000</pubDate>
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		<description>Boris, great work here.  This is exactly where I am at - having watched the accelerating adoption of social media around me, yet still dragging my feet - having read ZMOT, at your recommendation.  I used to be an early adopter, then I seemed to move to a place where I started saying &quot;I don&#039;t need that&quot; - and while I still don&#039;t &#039;totally get it&#039; - I am also now in complete agreement with the Burberry CEO comment re: &quot;you have to create a social enterprise today ...otherwise I don&#039;t know what your business model in 5 years??&quot;  Thanks for helping to further crystallize my thinking ...</description>
		<content:encoded><![CDATA[<p>Boris, great work here.  This is exactly where I am at &#8211; having watched the accelerating adoption of social media around me, yet still dragging my feet &#8211; having read ZMOT, at your recommendation.  I used to be an early adopter, then I seemed to move to a place where I started saying &#8220;I don&#8217;t need that&#8221; &#8211; and while I still don&#8217;t &#8216;totally get it&#8217; &#8211; I am also now in complete agreement with the Burberry CEO comment re: &#8220;you have to create a social enterprise today &#8230;otherwise I don&#8217;t know what your business model in 5 years??&#8221;  Thanks for helping to further crystallize my thinking &#8230;</p>
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