To The Pointwith Boris Bozic
Commentary, Opinions, Thoughts and Discussion on Current Events, Politics and The Mortgage Industry

6 Comments Blogging: Is it a year already?

Article written by Boris Bozic on the 05 Jun 2012 in Personal

The fact is that I would like to thank everyone who has taken the time to read a at least one post.  This process has been somewhat cathartic and its provided a creative outlet for me.  I hate writers block, there’s been many occasions where I struggled to come up with something.

It must be something about the mortgage industry which makes time seem to go by so quickly.  Maybe it’s because we work in 30 and 31 day increments and the cycle begins anew with every month end.  Before you realize  it you’re facing that last month end of the year and if things went well the previous 11 months you wish you could invent a 13th month.    If the previous 11 months were challenging you can’t wait to reset the clock and start again.   In our industry it’s all about short periods of time, and if you’re not paying attention you could end up overlooking key moments.

It dawned on me last week that I was approaching the one year mark of my blog. I can’t believe it’ been a year but the calendar doesn’t lie.  A lot has happened to me personally and business wise over the past 12 months.  The good far outweighs the challenges, and one event I can clearly put in the good column was agreeing to write the blog.  Our Communications Specialist, Leeanne O’Brien, convinced me to do this.  I really didn’t get why but I finally said okay, let’s give it a roll.   As I wrote in my first blog post my expectation was that mom, (because she loves me) and my staff (because they’re on the pay-roll and I can make them read it) would be the only ones to read my blog.  There were no grand intentions around the blog.  That’s demonstrated by the fact that there was no plan in place to see if the blog could take off and garner a wider audience. There were no advertising dollars committed to it.  The blog was not created for economic purposes.  It was simply a vehicle to share thoughts with what I hoped would be handful of people in the mortgage industry.

Much to my amazement more than a handful of people have either decided to subscribe to the blog or visit at their leisure.  All statistics as it relates the blog is curtsey of Google analytics.  I’m pleasantly surprised that that blog has had over 50,000 visits and over 160,000 page views in the first year.  These results once again illustrate the importance of communication and social media.  Based on the data we have 49% of blog visits from Facebook and 15% from Twitter.
I was a little surprised that 16% of readers viewed the blog from their mobile device.  Just over 81% of readers are from Ontario and British Columbia, and 11% of views are from the US.  I would be remiss for not sending a special shout-out to the 6 people who read my blog from Nigeria.  “Hello Armenia, I would like to thank the 7 of you have taken the time to read the blog.”

The fact is that I would like to thank everyone who has taken the time to read at least one post.  This process has been somewhat cathartic and it has provided a creative outlet for me.  I hate writers block, there’s been many occasions where I struggled to come up with something.  I have no idea how people who write for a living do it.  I don’t do this for a living because I have other responsibilities, and then there’s that little nuisance thing called lack of talent and skill.  But if only one person out there subscribes to my blog and puts up with my limitations, I’ll keep writing.  Ah, who am I kidding?  If comes down to one person alone who reads my blog I’ll stop writing and just pick up the phone and call them.  I suspect the conversation will go something like this, “Hi mom, what’s for lunch on Sunday”?

Thank you to all.

Until next time,




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Angela Bond @FSGURU Website Reply

Congratulations on a great year Boris!

Scott Dawson @sdd Website Reply

Congratulations for a great year of blogging. I always look forward to reading when your posts show up in my RSS reader. Keep up great content Boris!

Mark Kerzner @@kerzner Website Reply

Boris. Keep it up and power through the writers block(ages). I always look forward to reading your insights.

Lori Smith Reply

Hey Boris …. Congratulations on a very successful first year! I look forward to reading your blog every Tuesday and Thursday. When we worked together I always enjoyed our business discussions and now I can read your blog – it’s great!

As we discussed when we met a while back in Calgary, where else can the average broker hear what is on the mind of the president of one of our best lenders.

A fast year it has been!

Congrats Boris, as a mortgagee and Merix customer (meaning I’m not forced to read your stuff) I’m happy to say that I’ve read tons of your posts and always find them entertaining. I particularly like the insight you provide when it comes to important industry news or deconstructing Carney’s or Flaherty’s words.

Between your blog and Rob Carrick’s blog I feel like I’ve got all the inside track I need to know about mortgages and the state of the market. psst…I read your blogs first.


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  • Welcome!

    "I work in a world of numbers, process, execution, risk mitigation and all kinds of other sexy stuff. To share my thoughts, opinions and personal tidbits does have some creative appeal for me. It will also push me to do something that I am not totally comfortable with, writing. Get me in front of a room full of people to do a presentation and I'm on. Writing a story that others may actually be interested in reading sounds like a challenge to me. The reality is that I enjoy a good challenge and if it ends up that mom is the only reader of my blog so be it."

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