Why is that we have to make things so difficult.  Sometimes the answer is simple, and the solution stares you in the face.  Yet for many in our society the obvious is too easy and they would rather debate and bludgeon us with theory.   The poppy is now being debated.  Should we wear one or not?  Does it glorify war?  Should we wear a white poppy which denotes peace?   I guess we’ve solved all the world’s problem that it’s time now to debate the poppy. (more…)

As the Greek economic tragedy unfolds before our very eyes, you may have missed that a Canadian has  been asked to come in and help clean up the mess.  Mark Carney, Bank of Canada Governor, was appointed head of the G20 Financial Stability Board.  The FSB will be responsible to bring in more regulations and oversight to world markets.  (more…)

Normally when you think of politicians the word brilliant does not come to mind.  There’s an appreciable difference between being a brilliant politician and an effective legislator.  You can be a brilliant politician and do nothing for the people you serve.  Brilliant politicians know how to play the game.  One of the best game players was President Bill Clinton.  Think of the scandals he faced, as well impeachment proceedings, and he walked away from it all, unscathed.  Some might suggest that his reputation have forever been tarnished.  (more…)

There’s little doubt today that digital advertising is here to stay.  This is no fad, and if you fight or attempt to resist digital advertising you do so at your own peril.  The challenge is how do you measure the effectiveness of digital advertising, and how can you monetize it?  Calculating what your ROI is on advertising is critical, and given that digital advertising is still relatively new, a leap of faith is required.   That’s somewhat risky but to not get in the game at all poses even greater risks to your business. (more…)